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POSITION TITLE: Strategy Director, VP (Position Filled)
SPECIFICATION NUMBER: 66783CRI
LOCATION: New York, New York
COMPENSATION: Base salary: $175000 range (based on market rate & experience)
COMPANY: Our client is a Digital Marketing Agency.
POSITION SUMMARY / EXPERIENCE
Overview:
We are looking for a unique strategic leader who is expert in brand planning, savvy in integrated and digital marketing, an effective manager and team leader and a strong partner to agency Creatives.
Responsibilities:
The VP Strategy Director will lead the strategic process and team across multiple top name clients and will push the envelope with strategic thinking and then leading the team to get it done. This person will also be charged with contributing to agency thought leadership and best-practice solutions for the overall strategic planning process at one of the fastest growing divisions at our client.
The right person has broad and deep expertise in building brands and can marry business strategy and consumer insights to develop innovative and engaging ways for people to connect with brands.
Qualifications:
•10+ years working in Strategic Planning providing strategic brand and business counsel to senior Fortune 500 clients
•Trusted by executive-level clients as a source for ongoing thought leadership and counsel
•History of pitching and winning business from new and existing clients
•Demonstrated ability for delivering strategic solutions AND rolling up your sleeves to bring those solutions to life
•Proven experience managing cross-functional teams to come up with ideas far better than anyone could ever do alone and to foster a shared sense of ownership and success
•Ability to create a fun, inspirational environment and mentoring individuals to help them grow in client and engagement strategy
•Partner and counselor to creative teams to help them make the work even better
•Constantly looking for ways to evolve the capabilities of the strategy group
•The ability to thrive in an environment that values entrepreneurialism and results and work across a matrix environment
POSITION TITLE: Programmatic Supervisor (Position Filled)
SPECIFICATION NUMBER: 66779CRI
LOCATION: Los Angeles, California
COMPENSATION: Base salary: $110000 range (based on market rate & experience)
COMPANY: Our client is a Digital Marketing Agency.
POSITION SUMMARY / EXPERIENCE
Overview:
We’re looking for someone with programmatic experience that can help lead our clients into the new age of media buying. This person should have strong general problem-solving skills to deal with new challenges as they arise, have excellent communication skills to impart critical information to a broad audience, be organized and detailed oriented, and possess a passion to be a programmatic evangelist. This person needs to know the ins and outs of programmatic buying tools and can dissect campaign performance and implement optimizations that improve performance. This person knows the programmatic ecosystem and demonstrates a strong working knowledge of RTB, PMPs, DSPs, SSPs/ ad exchanges, and 3rd party data providers. The role requires engaging with Media and Account teams to evangelize our approach to programmatic solutions and identify areas for improvement/growth digital media growth and improvement through our programmatic solution. All candidates must be comfortable with working in a cross-office environment and possesses a start-up mentality.
Responsibilities:
Own RFP responses that demonstrate the value of running campaigns with our internal programmatic team
Collaborate on strategy development and project management
Curate custom private marketplaces (PMPs) and Automated Guaranteed (AGs) deals
Develop and own audience segmentation recommendations
Daily review of campaign performance and implementation of performance-improvement tactics
Work with clients evangelizing the benefits of running programmatic campaigns through PBG
Work with internal and external constituents to understand client campaign goals and craft recommendations for executing/improving media campaigns programmatically.
Assist with codifying and sharing best practices across teams
Oversee optimizations and help identify trends in the data and turn them into actionable items
Regularly optimize and manage client campaigns and ensure campaign pacing and performance are at or beating KPI goals
Work closely with our partners (technology, media, and data) for planning, campaign optimizations, and reporting
Support and educate Media team members in identifying opportunities for growth and performance enhancements
Demonstrate a strong understanding of each client’s business beyond campaign objectives. Find opportunities to grow the account beyond existing strategies
Qualifications:
A minimum of 4 years of marketing experience and at least 2 years of hands-on experience booking, managing, and optimizing campaigns within a leading Demand Side Platforms (DSPs) or other programmatic buying tools
Intimate knowledge of online video (OLV), streaming audio, private marketplaces (PMPs) , Automated Guaranteed (AGs) deals
Problem-solving nature and deep curiosity to uncover the best solutions to help the client reach or exceed key performance indicators (KPI)
Previous experience developing media plans in a Comms Planning environment
Demonstrate best practices in optimization techniques for both brand and direct response strategies
Conduct regular performance analysis and communicate optimization recommendations to both internal and external stakeholders in a clear, cogent fashion
Strategic thinking yet tactical in delivery and recommendations
Proven ability to synthesize data and identify trends or extract key findings and turn them into actionable insights
Problem-solving nature and deep curiosity to uncover the best solutions to help the client reach or exceed key performance indicators (KPI)
Strong Excel skills. Comfortable with formulas (VLookUp, IF, etc.), pivot tables, trending charts, and template building
Strong understanding of 3rd party tracking and serving technologies
Possess excellent written and verbal skills
Ability to use Excel and PowerPoint to respond to RFPs and build media plans that meet the objectives of the given campaign.
Comprehension of online business marketing metrics (Impressions, Clicks, Click-Through Rate, Conversions, CPC, ROI, Cost per Acquisition) is required
Comfortable working in a fast-paced, fun, and entrepreneurial environment
College degree preferred, preferably in marketing, business, or economics
POSITION TITLE: Digital Marketing Strategist (Position Filled)
SPECIFICATION NUMBER: 66773CRI
LOCATION: Baltimore, Maryland
COMPENSATION: Base salary: $85,000 range (based on market rate & experience)
COMPANY: Our client is a Digital Marketing Agency.
POSITION SUMMARY / EXPERIENCE
As a Digital Marketing Strategist, everything you do will be in service of maximizing the efficiency and strategy of our clients digital marketing efforts while building predictable results.
Responsibilities:
See opportunities and manage campaigns through all available digital tactics (Social, Organic Search, Email, Content, UX/UI)
Conduct thorough competitive research
Audits websites for SEO, usability and conversion opportunities
Works with their team to execute marketing plans within allotted timeframe
Ensures basic and technical SEO standards are in place on client websites and executes long-term SEO campaigns.
Strengthens clients’ social following and engagement
Creates targeted email campaigns that drive engagement, revenue and leads
Build HubSpot campaigns that utilize workflows, landing pages and emails.
Identifies actionable takeaways from tools like Google Analytics and Google Webmaster Tools. Provides the technology team with information needed to implement Google Analytics and eCommerce tracking
Supports the project team to ensure SEO methodologies are in place before a site launches
See opportunities for new client features and conversion rate optimizations
Stays up to date on the latest industry trends
Required Background:
3+ Years Work Experience in Online Marketing
Bachelor's Degree in Marketing, eBusiness or related field
Are your written communication skills and expectation management excellent?
Do you have an analytical and detail focused approach to work?
Can you work in an open, collaborative environment?
Are you able to handle multiple, contending priorities and meet deadlines?
We will need you to become Google Analytics/Adwords/HubSpot certified within your first 90 days
Bonus points if you have already have basic knowledge of HTML and are Google Analytics, AdWords Certified or HubSpot Certified...
POSITION TITLE: Senior Analytics Director (Position Filled)
SPECIFICATION NUMBER: 66783CRI
LOCATION: Los Angeles, California
COMPENSATION: Base salary: $150000 range (based on market rate & experience)
COMPANY: Our client is a leader in E-commence
POSITION SUMMARY / EXPERIENCE
Key Responsibilities
Staff and manage a team to support the global expansion from a content analytics perspective
Support the analytical needs of the content acquisition management team (CAM) inclusive of routine reporting, ad hoc, statistical inference and predictive modeling for our global expansion
Set the content analytics agenda with the content acquisition management team to ensure alignment between team deliverables and CAM priorities
Work with central economics, machine learning, finance and other analytics team to ensure the most efficient and effective allocation of resources to tackle the content analytics agenda
Collaborate with CAM to develop clear business and measurement objectives
Ensure that the quality and timeliness of analytic deliverables meet CAM expectations
Develop and present papers with insights and recommendations at senior audiences
Provide direction to more junior members of staff on all aspects of analytics from business context and prioritization to technical coaching
Basic Qualifications
5+ years of work experience in Business Intelligence, Analytics or Data Science space including at least 2 years of people management
Master’s in computer science, Statistics, Applied Math or related field; or equivalent experience
Business Intelligence experience working with Data Warehouse solutions and large data sets
Excellent knowledge of SQL, Excel and SAS, R or equivalent statistical or machine learning language
Experience using Tableau, Cognos cubes or other OLAP cube/data visualization and reporting package
Experience using SQL, ETL and databases in a business environment with large-scale, complex datasets
Strong verbal/written communication & data presentation skills, including an ability to effectively communicate with both business and technical teams.
Working knowledge of inferential statistics, machine learning and predictive modeling
Proven ability to work effectively in a cross-functional, fast paced environment
Proven ability to understand and communicate issues at multiple levels, from validating and correcting junior staff detailed work to explaining the implications of analysis results to executives
Preferred Qualifications
PhD in a quantitative field such as computer science, economics, finance or statistics
POSITION TITLE: Digital Marketing – Senior Paid Search Specialist (Position Filled)
SPECIFICATION NUMBER: 66764CRI
LOCATION: Naperville, Illinois
COMPENSATION: Base salary: $90,000 range (based on market rate & experience)
COMPANY: Our client is a Digital Marketing Agency.
POSITION SUMMARY / EXPERIENCE
We are looking for a rock star paid search specialist. You will spend a great deal of time managing, organizing and executing campaigns on Google, YouTube, Bing and other networks.
Responsibilities Include:
Manage paid search & all auction-based placements (including YouTube, Google Adwords, and Microsoft AdCenter, to name a few)
Performance reporting with insights and optimization recommendations
Develop and continue to expand keyword lists, ad copy and landing pages
Track and manage budget spending and ROI
Explore and recommend innovative and creative paid search solutions and tests
Qualifications:
Paid search experience
Google AdWords experience is a must. Google Certified Professional preferred.
Experience developing, budgeting, and optimizing campaigns
Comprehensive understanding of paid search, websites, analytics, and SEO
Excellent copywriting skills
Proficiency in Google Sheets & Excel
Most importantly, you must be extremely accountable, resourceful, possess presentation skills and excellent verbal communication
POSITION TITLE: Senior Digital Strategist (Position Filled)
SPECIFICATION NUMBER: 66723CRI
LOCATION: Los Angles, California
COMPENSATION: Base salary: $130,000 range (based on market rate & experience)
COMPANY: Our client is a global Communications company.
POSITION SUMMARY / EXPERIENCE
As a Senior Digital Strategist, and as a part of the Culture, Connection & Strategy Department, you work to develop and implement insights grounded in research to create inspiring creative strategies that provide excitement in the marketplace for our agency’s client’s brand. This then translates into increased market opportunities for the client’s product offering.
In this capacity, you implement strategies for launch projects and initiatives designed to optimize the digital shopping experience for client’s customers, and to improve ROI for company’s investment in digital tools across their enterprise and social touchpoints. This role includes supporting launch cross-functioning teams with strategic application of data and technology and consumer insights. Armed with these insights and data you are a vital partner to creatives, experience designers, content strategists and account leads who will expect your strategic guidance to help them generate ideas that break through the clutter of today’s crowded digital marketplace.
Success for this position is measured by the ability to guide a strategic concept to completion. Further measurement of success is derived from your successful analysis and distillation of data and research into briefs, strategies and presentations that inform and inspire creative partners to deliver against even the most challenging objectives. Lastly, success for this position is measured by your ability to foster strong professional, trust-based relationships with brand planners, creatives, experience designers, content strategists, data analysts and development and technology leads as well as with the agency’s clients.
An ideal candidate is a digital native, who has a passion for learning and always uncovering new opportunities in the digital space, and who has a solid grounding in the world of digital media and technology. A true collaborator, this role requires someone who is enterprising and a collaborative spirit, willing to go above and beyond the expected contribution to a given project specifically to help ensure the project and everyone involved achieve success.
Candidate experience should include:
5 + years of experience in an agency or startup setting, working with clients and top brands on a national and global level.
Exceptional persuasive communication and presentation skills (written/verbal).
Well versed in brand storytelling and experience working across disciplines with traditional marketing and digital teams.
Ability to clearly articulate desired outcomes, ensure project objectives are met and merchandise past
Strong attention to detail and ability to prioritize tasks, multitask and manage time effectively.
Proven success managing client requests and flawlessly implementing feedback with the creative and technology groups as part of the working-level team.
Hungry to make the awesome happen every day.\A specialization in either mobile, social, gaming, or content strategy is a plus.
Roles and Responsibilities include:
Applying consumer insights, data and knowledge of the business at the project level.
Development of strategic briefs, insights presentations, and occasional technology trend analyses.
POSITION TITLE: Chief Digital Officer (Position Filled)
SPECIFICATION NUMBER: 68636CRI
LOCATION: New York, New York
COMPENSATION: $225,000 + Bonus
COMPANY: Our client is a leading Financial Services firm.
JOB DESCRIPTION:
• The Chief Digital Officer will lead strategy, development, and help transform our client’s US business by incorporating cutting edge digital technology practices, working in close partnership with Business Partners, IT, Marketing and Operations to drive material value for the business. This individual will lead a multidisciplinary team to set strategy, create and execute digital initiatives, and measure and optimize their effectiveness.
• Reporting directly to the Chief Operating Officer, this position will focus on how our client digitally transform today’s business environment, as well as help drive large scale business changes. The Chief Digital Officer will leverage business intelligence and digital technologies to automate current processes and strengthen our current operating model. This individual will manage and lead a multi-disciplinary functional digital team/community to ensure alignment of all projects, and maintain a tight linkage with other Marketing and Product leads to ensure an integrated strategy.
• This highly visible role will refine the digital automation strategy, identify KPI’s, develop business cases, translate ideas into actionable plans and manage the delivery of these programs. Responsible for bringing Digital thinking and tactics to our client’s US operations, the Digital Officer will educate the Executive Committee on how digital initiatives create value, and inform Marketing, IT, and Business colleagues on the emerging trends in digital automation. In addition, this role will collaborate with the Global Group to develop and implement solutions that are used in a global context.
BASIC QUALIFICATIONS
• 10-14 years of related experience
• MBA or Advanced degree preferred
Preferred:
• Strategic thought leader with strong business acumen.
• Deep knowledge of digital, social, and mobile technology best practices
• Strong program management skills with demonstrated ability to lead complex, large-scale, cross-functional initiatives.
• Analytical and problem solving skills with record of innovation and results.
• Ability to translate strategy into relevant business plan
• Excellent communication skills with ability to secure alignment and influence senior level leaders.
• Strong leadership and interpersonal skills with a high level of integrity and trust.
• The ideal candidate is comfortable in a high performance, fast paced, high-pressure environment
• Uncompromising commitment to quality
• Well-developed financial/quantitative analytical skills, and superb written and verbal communication skills a must.
POSITION TITLE: Head of Digital Marketing (Position Filled)
SPECIFICATION NUMBER: 68649CRI
LOCATION: New York, New York
COMPENSATION: $175,000 + Bonus
COMPANY: Our client is a leading Financial Services firm.
JOB DESCRIPTION:
• Development of digital channel strategy, including test and learn agenda to drive effectiveness and efficiency of acquisitions and engagement campaigns.
• Create new programs that raise awareness and engagement with our client across a mix of digital channels, such as online, paid and earned digital channels.
• Identifies and assesses existing and emerging opportunities and capabilities to drive acquisition and digital engagement in alignment with the business priorities and goals and grow digital to be a greater contributor of acquisitions and digital engagement.
• Manages and partners with digital agencies to ensure creative, message, placement, for all Brand/Product/ and Service campaigns are differentiated in the market place, continuously optimized and aligned to our client’s overall brand position.
• Develops measurement and modeling approaches to evaluate and improve digital channel performance, allowing digital to drive greater contribution to our client’s new customer acquisition, engagement, and retention goals.
• Monitors and reports on industry trends, the financial and adjacent industries competitive landscape to identify new opportunities to differentiate, personalize, and improve the strength of digital campaigns for the Brand and all products/services.
• Works with the external agencies and internal digital teams to ensure proper tagging, testing, quality assurance/control and validation procedures are appropriately implemented for all digital creative assets prior to implementation.
• Builds a modern team of digital channel and marketing communication experts.
• Leads creative development with internal creative team and external partners to develop creative briefs, digital asset development and execution of all campaigns.
• Partners with Brand and Product marketing to develop key messaging points and direct response creative across mediums.
• Ensuring compliance and regulatory requirements are met and appropriate approvals are obtained.
• Actively partner cross-functionally to create the site experience, analytics infrastructure, landing pages, merchandise mix, promotional strategies, testing strategies and creative to support the optimization and measurement of digital marketing campaigns.
• Driving strategic thinking and senior buy-in for digital marketing programs and seeing them through to completion.
• Develops an internal communication plan to share results, best practices, and new capabilities with marketing planning, PWS owners, digital sales teams, and product executives.
BASIC QUALIFICATIONS
• Bachelor’s degree and progressive work experience in addition to experience below
• 10 years related experience required
• Demonstrated knowledge of financial industry public relations/marketing techniques
• Demonstrated knowledge of full range of marketing resources and media
• Proven project and vendor management skills
• Demonstrated ability to conceptualize and implement marketing strategies to support business goals
• Proven verbal and written communication skills, specifically public speaking
• Management experience required
• Proven organizational, interpersonal and negotiating skills